Eurobike is the bike industry’s biggest annual trade show, held in Germany every summer. This year’s edition, Eurobike 2026, held in late June and early July, was noticeably smaller than usual — and what shrank, and what grew to fill the gap, tells you something real about where the e-bike industry is heading.
The numbers that stood out
The show ran across just three halls this year, down from seven or more in recent editions. Exhibitor numbers dropped by close to half. Some of the biggest names in bike components — Bosch and SRAM among them — didn’t show up at all.
That’s not a small dip. For an event that’s been running for over three decades and normally functions as the one place the whole industry meets face to face, halving in size in a single year is a genuine signal, not a blip.
Who filled the space instead
The biggest booths at this year’s show belonged to companies that barely registered a few years ago: Avinox (the e-bike drive system spun out of drone maker DJI), Amflow, and Gobao — all Chinese firms moving fast into a part of the market that used to be dominated by German and American names.
Avinox in particular has been on a rapid product cycle. It launched its M1 motor roughly a year ago, followed it with the more powerful M2S within months, and used this year’s Eurobike to show off an eCVT concept — a stepless, gearless drivetrain built into the motor system — while some Western brands were still finalising their first-generation e-MTB motors.
Why the absences matter
Bosch and SRAM skipping the show doesn’t mean they’re skipping the market — both remain huge suppliers to bike brands worldwide. But their absence from the industry’s flagship event, in the same year that Chinese drive-system makers took the largest floor space, is hard to read as anything other than a shift in who’s setting the pace on new technology.
What this means if you’re buying a bike
Probably not much, in the short term — the bikes on sale in the UK right now mostly still run Bosch, Shimano or established hub-motor systems. But if you’re the kind of rider who likes to know what’s coming, keep an eye on Avinox and its rivals. Motor and gearbox innovation that shows up at trade shows tends to filter into consumer bikes within a year or two, and the balance of who’s pushing that innovation forward looks like it’s changing.
We’ll keep tracking which of this year’s concepts actually reach production — and which UK-available bikes end up running them.